Case study: Passer Media
A thumbnail-led website for content agency Passer Media
Passer Media is a UK digital content agency that edits videos, designs thumbnails and runs creative collaborations for creators and brands. Founder Parsa needed a site that pitches the agency before the first call.
The brief
Passer Media's work was already being watched on channels like Chunkz and Beta Squad and for brands like boohooMAN. But a viewer doesn't see who edited the video or designed the thumbnail. When a creator went looking for an editor, there was nowhere that put Passer Media's work and names in one place.
Parsa wanted one link that would do the pitching for him: something he could send to a creator or a brand that showed the edits, the thumbnails and the names behind the agency, so the first call starts with "when can you start" rather than "what have you done".
What we built
A headline you can't miss
The homepage opens with three words set as large as the screen allows: we make content move. Creators scroll fast and judge faster, so the first screen needed to be as confident as a good thumbnail.
Thumbnails as the portfolio
For a YouTube creator, thumbnails are the product they understand best. A strip of recent thumbnails runs across the homepage, with recognisable faces and channels, so visitors see the quality of the work in seconds without having to click into anything.
The showreel next to the pitch
A one minute showreel sits right beside the agency description, with two clear actions: view the work, or start a project. The things a prospective client needs to decide are all on the first screen.
The outcome
The site gives Parsa one link that does the pitching for him, showing creators and brands the edits, thumbnails and names behind Passer Media before the first call.
Need something similar?
If you run an agency or studio and your best work is hidden on other people's channels, our website design service is where to start. You can also read how we built a portfolio site for videographer Arman Asadi.
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