Shopify and ecommerce websites, built around the checkout

What's included

• A custom storefront. Designed for your products and your customers rather than adapted from a theme, with the homepage, collections and product pages built to work together.
• Product pages that answer questions. Sizing, delivery times, returns and stock levels near the buy button, so customers don't leave to find them.
• Search and filtering that works with how your customers actually shop, whether that's by size, use, price or collection.
• Payments, shipping and tax set up and tested, including UK and international delivery rules if you need them.
• Integrations with the tools you already run: email marketing, reviews, stock and fulfilment, accounting.
• Ecommerce tracking so you can see which products, pages and campaigns make money, not just which get visits.
• Training and a handover video so you can add products, run sales and manage orders without us.

Shopify or headless?

For most UK shops, standard Shopify is the right answer. It's reliable, it handles payments and security for you, and the app ecosystem covers most needs. We build custom Shopify themes, so you get a design that's yours with a platform your team already knows how to use.

A headless build keeps Shopify running orders and stock behind the scenes, but serves the shop front from a custom site. That buys you more control over speed, content and unusual layouts. It also costs more to build and maintain. It's worth it when you publish a lot of editorial content alongside products, when you need a buying flow Shopify's templates can't do, or when page speed is costing you sales you can measure. If none of that applies, we'll tell you to stay on standard Shopify.

Moving from another platform

If you're on WooCommerce, Squarespace, Wix, Etsy or an older Shopify theme, we handle the move. That means bringing across products, variants, images, customers and order history where the platforms allow it, and redirecting every old product and category URL to its new address. The redirects matter more than people expect. Lose them and you lose the Google rankings your product pages have built up.

Where shops lose sales

When we review an existing shop, the same problems come up again and again:

• Delivery costs that only appear at the final step of checkout
• Product photos that load slowly on a phone or don't show the detail customers want
• No clear answer to "will this fit" or "when will it arrive"
• Forced account creation before payment
• Apps installed over the years that slow every page and nobody remembers adding

None of these are expensive to fix, and fixing them is usually worth more than a new homepage.

Questions people ask