Web apps
Custom web apps, booking systems and client portals
For when the off the shelf option nearly fits but costs your team an hour a day working around it. We build focused web apps that do one job well, at a fixed price, from £11,900.
The kind of thing we build
Booking and scheduling systems
For businesses whose bookings don't fit a standard calendar tool: multiple staff with different skills, equipment that has to be reserved alongside people, deposits, or rules about what can be booked when.
Client portals
A logged-in area where your clients can see project status, download documents, approve work or pay invoices, instead of hunting through email threads.
Quoting and pricing tools
Calculators that turn a customer's choices into a price, either for your sales team or on your public site. The quote builder on our homepage is a small example of the idea.
Internal tools and dashboards
Replacing the spreadsheet that three people edit at once, or pulling data from several systems into one screen so nobody has to copy and paste between them.
Build it or buy it?
Our first job on any web app enquiry is to check whether you need one. If an existing product does 90% of what you need for a monthly fee, that's usually the better deal, and we'll tell you so. A custom build is worth it when:
- Your process is the thing that makes you different, and bending it to fit a generic tool would lose that
- You're paying for several subscriptions and still copying data between them by hand
- Per-user pricing on a SaaS product is growing faster than your business
- You need your customers to use it, and the off the shelf version would embarrass you
How we keep a web app on budget
Software projects go over budget when the scope is vague. We start with a short scoping phase to agree exactly what the first version does and, just as importantly, what it doesn't. That becomes a fixed price and a fixed date. Features that come up later go on a list for a second phase, priced separately, so the first version actually ships.
You see working software from early on. There's a staging link every week and an update every Friday. Once it's live, ongoing development runs at a day rate of £600, and only when you ask for it.
What you own
You own the code and the data. We build on mainstream, well-documented technology so that another developer could pick it up if you ever needed them to. Nothing is locked to us.
Questions people ask
How much does a custom web app cost?
Our web app builds start at £11,900 for a focused first version. The price depends on how many types of user there are, how many systems it connects to and how complex the rules are. You get a fixed written price once the scope is agreed.
How long does it take to build a web app?
Most first versions take eight to fourteen weeks. We'd rather launch a smaller app that works and add to it than spend six months building everything at once.
Can it connect to the software we already use?
Usually, yes. Most modern tools for payments, calendars, accounting, email and CRM have APIs we can connect to. We check the specific tools you use during scoping, before quoting.
What happens after launch?
Thirty days of fixes are included. After that you can take a care plan for hosting and monitoring, and book further development at £600 a day when you need it.
Other services
Websites
Quick to load, easy to find on Google, and editable by you. Built to turn visitors into enquiries.
From £4,700Online shops
Shopify and headless builds where the checkout gets the attention it deserves.
From £8,100Care and hosting
Hosting, updates, backups, monitoring and two hours of changes every month.
£199 a monthShall we talk?
Describe the job it needs to do.
Twenty minutes on the phone is usually enough to know whether we're the right people. You'll speak to the person who would build it, and you'll get a fixed price in writing within two working days.