Pricing
Website prices, published up front
Most agencies hide their prices to get you on a call. Here's what our work costs, what's included, and what makes the number go up or down. You get a fixed written quote after a 20 minute call, and it doesn't move after that.
Price list
- Up to 5 pages, custom designed
- CMS so you can edit copy and images
- Mobile first, 90+ PageSpeed
- Basic SEO and analytics set up
- Enquiry form into your inbox
- Up to 15 pages plus blog or case studies
- CMS for every page, not just the blog
- Custom design system rather than a theme
- Conversion tracking wired to real leads
- Copywriting support for key pages
- Two rounds of revisions built in
- 30 days of post launch fixes
- Shopify or headless shops from £8,100
- Booking systems, portals, internal tools from £11,900
- Integrations with your existing stack
- Migration from your current platform
- Day rate of £600 for ongoing work
Everything else we charge for
- Landing pages: from around £2,000 for a single campaign page.
- Rush delivery: a three week launch carries a 25% rush fee.
- Care and hosting: £199 a month for hosting, updates, backups, uptime monitoring and two hours of changes. Optional, no minimum term.
- Ongoing development: £600 a day, booked only when you ask for it.
Third-party subscriptions, like a Shopify plan, paid apps or premium fonts, are billed by those companies directly. We'll list any you'll need in the proposal so nothing turns up as a surprise.
What changes the price
The starting prices above cover most projects. Things that move a quote up are usually one of these:
- Number of unique page layouts. Fifteen pages that share three templates cost less than eight pages that each need their own design.
- Integrations. Connecting to booking tools, CRMs, stock systems or accounting software adds build and testing time.
- Content. If we're writing most of the copy, or moving hundreds of old pages or products across, that takes time.
- Timeline. Standard timelines are included. Faster ones cost more because other work has to move.
Things that don't change the price: the number of revision emails you send within the agreed rounds, the questions you ask, or the Friday update calls.
How payment works
Half when you sign the proposal, half when the site launches. The price in the proposal is the price you pay. It only changes if you ask for something that wasn't in the agreed scope, and in that case we price the extra work separately and you decide whether to go ahead.
You can try a rough version of this yourself with the quote builder on our homepage.
Questions people ask
How much does a small business website cost in the UK?
Our small business websites cost £4,700 for up to five pages or £5,500 for up to fifteen pages with a blog or case studies. Both are fixed prices that include design, build, a CMS, basic SEO, analytics and thirty days of fixes after launch.
Why do you publish your prices?
Because you'd expect to see the price of anything else you buy. Publishing a range saves both of us a call if the budget doesn't fit, and it means the call we do have is about your project rather than a negotiation.
Is the quote really fixed?
Yes. Scope, price and launch date go in writing within two working days of our call. The price stays the same unless you change the scope.
Do I have to pay monthly?
No. Builds are a one-off cost paid 50% up front and 50% on launch. The £199 a month care plan is optional and can be cancelled any time.
Can you work to a smaller budget?
Sometimes, by reducing scope: fewer pages, a single landing page, or launching in phases. If the budget genuinely doesn't fit what you need, we'll tell you and suggest an alternative rather than cutting corners.
Shall we talk?
Get your fixed price.
Twenty minutes on the phone, then a written scope, price and launch date within two working days. No obligation, and no follow-up sequence if you decide not to go ahead.