Case study: AA Visuals
A portfolio site for London videographer Arman Asadi
Arman films and edits for artists, creators and brands. His credits were strong, but they were scattered across other people's channels. We built him one link that shows them off and brings in the next commission.
The brief
Videographers win work on the strength of their footage, and on who they've worked with. Arman had both. What he didn't have was a single place to send people. Prospective clients had to piece his work together from Instagram, other creators' channels and word of mouth, which made him look smaller than his credits.
The goal was simple to state: give Arman a professional home that turns those credits into commissions, attracts clients who are a better fit for his work, and positions him for larger productions where he handles everything from filming to the final edit.
What we built
A site that behaves like an edit
We took the design cues from the tools Arman works in every day. The interface borrows from an editing timeline: a shot counter and a running timecode sit in the corner of the homepage, the way they would in a viewer window, and the type is set in the same plain, technical style as an edit suite.
The monogram as a window
The AA monogram fills the first screen, and the letters work as a mask over black-and-white footage of Arman filming. It's a logo and a showreel at the same time, so visitors know whose work they're looking at and what he does before they've scrolled.
One line that says what he does
Underneath sits a single sentence: films for artists, creators and brands. Next to it, one action: play the reel. No paragraphs about passion, no list of every camera he owns.
The outcome
The site gives Arman a single, professional link that turns his credits into commissions. It attracts better-matched clients and positions him for larger, end-to-end productions rather than one-off shoot days.
Need something similar?
If you're a creative whose work is better than your website, our website design service starts at £4,700 for up to five pages. You might also want to see how we approached a content agency's site for Passer Media.
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